Bitcoin Meme Coin Development: Exploring Ordinals & Runes

6 min readMay 27, 2024
Bitcoin Meme Coin Development: Exploring Ordinals & Runes

🐸 What is a Meme Coin?

A meme coin is a type of cryptocurrency inspired by internet memes, cultural trends, or social media phenomena. These coins often start as jokes or satirical commentary but can quickly gain substantial value and community support. As of May 27, 2024, the total market cap of meme coins has surpassed $63 billion, reflecting their growing popularity and influence.

While the most popular blockchains for meme coin development are BNB Chain, Ethereum, and Solana, recent innovations on Bitcoin, the first blockchain, have opened up new opportunities for developers. Notably, the Bitcoin meme coin DOG•GO•TO•THE•MOON has already reached the 9th position by market cap (as of May 27, 2024), showcasing the potential of meme coins within the Bitcoin ecosystem.

🌟 Business Benefits of Meme Coin Development

Attracting Retail Investors: Meme coins offer lower entry barriers, attracting a wider audience, especially younger investors, with the promise of high returns and their engaging nature.

Growing Market Potential: Meme coins boast a rapidly expanding market with increasing trading volumes and market capitalizations, offering high liquidity and trading activity.

Enhancing Brand Recognition: Associating your brand with a popular meme coin enhances visibility and reaches a broader audience, thanks to their shareable and relatable nature on social media platforms.

Creating New Revenue Streams: Meme coin development provides immediate funds through ICOs or token sales and ongoing revenue from transaction fees, partnerships, and trading, diversifying income sources for businesses.

💡 What Is Bitcoin Ordinals?

Bitcoin Ordinals, introduced on January 20, 2023, by Casey Rodarmor, enable unique data inscription on Bitcoin’s smallest unit, the satoshi. This innovation allows creating NFTs and tokenized assets on the Bitcoin network, expanding its capabilities.

The Ordinals Protocol Explained

The Ordinals protocol lets users inscribe data onto individual satoshis, supporting digital content like NFTs. Unlike Ethereum’s smart contracts, Bitcoin uses simple Ordinal inscriptions for this functionality.

The Birth of BRC-20 Tokens

In March 2023, the pseudonymous analyst Domo introduced BRC-20 tokens, leveraging the Ordinals protocol to create fungible, tokenized assets on Bitcoin. This standard parallels Ethereum’s ERC-20, enabling DeFi development on Bitcoin.

The Impact on Bitcoin and DeFi

Ordinals and BRC-20 tokens have significantly impacted the Bitcoin ecosystem, leading to the development of BTCFi — DeFi using Bitcoin. This expansion has introduced complex financial instruments and dApps to Bitcoin, with the market cap of BRC-20 tokens exceeding $2.6 billion as of May 27, 2024.

💡 What Is Bitcoin Runes?

Bitcoin Runes, launched alongside the Bitcoin halving on April 20, 2024, aims to enhance efficiency and functionality in token development and crypto trading on the Bitcoin network.

What Sets Bitcoin Runes Apart?

Bitcoin Runes challenges BRC-20’s dominance, offering a more efficient option for tokenization on Bitcoin. It introduces the use of an unspent transaction output (UTXO) model, keeping all data entirely on-chain, unlike other standards. This standalone solution is perfect for meme coin development and trading.

Built for Meme Coin Development and ‘Degens’

Runes generated a lot of interest on social media before its launch. The creator, Casey Rodamor, wanted to make it a protocol that would be perfect for trading meme coins and ‘degen’ traders, he wrote on X. Some industry enthusiasts believe that the protocol will mirror the success of the meme coin ecosystem on blockchains like Solana and Base.

The Impact on Bitcoin

Bitcoin Runes represents a significant advancement in blockchain development, leveraging the innovations of Bitcoin Ordinals and BRC-20. By offering an efficient on-chain solution for token development, it expands possibilities for crypto asset creation on the Bitcoin network, driving further innovation and adoption.

🤔 Why Create Meme Coin on Bitcoin?

Trust and Familiarity: Bitcoin is the pioneering blockchain, renowned for its robustness, security, and decentralization. Being the first blockchain, Bitcoin is one of the most familiar and trusted network within the cryptocurrency community.

Broad Audience Reach: As the most widely recognized and adopted cryptocurrency, Bitcoin has a substantial user base that you can tap into when launching your meme token. This broad audience increases the likelihood of reaching and engaging users, fostering adoption and success.

Streamlined Token Development: The Runes protocol simplifies native token issuance on the Bitcoin network, offering a user-friendly approach. Developers can quickly create tokens, lowering barriers to entry and encouraging diverse meme coin creation.

On-Chain Efficiency: Bitcoin Runes adopts a UTXO-based model, minimizing the on-chain footprint and enhancing scalability. This reduces congestion within the network, ensuring smooth operations. With efficient transactions and small footprints, Runes is ideal for meme coin development and trading.

Flexibility in Minting: Runes protocol provides open minting capabilities, allowing developers to define token parameters for tailored issuance. This flexibility is crucial for meme coin projects, enabling unique tokenomics that can enhance appeal and success.

🔝 Top Meme Coins on Bitcoin by Market Capitalization

Before looking at examples of tokens on The Ordinals and Runes protocols, an interesting fact: meme coin development on the Runes protocol have mandatory conditions for the name. Currently, Runes token tickers must be between 13 and 26 characters. After every 17,500 blocks, the minimum requirement will be reduced by one character.


DOG•GO•TO•THE•MOON (DOG) is a decentralized, community-led meme coin on the Bitcoin blockchain. Launched on April 24th, 2024, DOG was distributed via a volunteer-organized airdrop to the Bitcoin Ordinals community with no team allocation or presale. As of May 27, 2024, DOG boasts a total market cap of $402.24 million with a total supply of 100 billion DOG.


MEME•ECONOMICS is a meme coin created on top of Bitcoin using the Runes Protocol. It represents a unique foray into meme coin economics within the Bitcoin ecosystem. As of May 27, 2024, MEME•ECONOMICS has a total market cap of $2.74 million and a total supply of 21 million MEMERUNE.

3. RATS (Ordinals)

RATS (RATS) is an animal-inspired meme token on the Bitcoin blockchain, following the BRC-20 token standard. Named after one of the planet’s most prolific mammals, RATS has garnered significant attention in the meme coin space. As of May 27, 2024, RATS has a total market cap of $141.87 million with a total supply of 1 trillion RATS.

4. PUPS (Ordinals)

PUPS is a collection of cute pixelated puppies permanently inscribed on the Bitcoin blockchain using the Ordinals protocol. This adorable project has captured the hearts of many in the crypto community. As of May 27, 2024, PUPS has a total market cap of $99.2 million and a total supply of 7,770,000 PUPS.

⚙️ Bitcoin Meme Coin Development Process with Rock’n’Block

Step 1: Initial Consultation We begin the meme coin development on Bitcoin with a thorough consultation to understand your vision, goals, and project requirements. This ensures alignment with your business objectives and helps tailor our approach accordingly.

Step 2: Design Phase Our design team collaborates with you to create branding elements and UX/UI designs that reflect your meme coin’s essence, ensuring an intuitive and engaging user experience.

Step 3: Token Development Phase Using Bitcoin Runes or The Ordinals protocol, our developers craft smart contracts and code for your meme coin, implementing unique features securely. The UTXO model in Bitcoin Runes ensures efficiency and solidity.

Step 4: Testing and Quality Assurance We conduct comprehensive testing to ensure flawless operation, including functional, security, and stress testing. Feedback informs adjustments and improvements.

Step 5: Deployment and Launch We deploy smart contracts to the Bitcoin network, ensuring proper configuration. Our team provides support during launch, addressing any issues promptly.

Step 6: Ongoing Maintenance and Support Post-launch, we offer continuous maintenance and support to uphold your meme coin’s success, monitoring performance, implementing updates, and providing technical assistance.

Our process is designed to deliver a secure and efficient pathway to launching your meme coin. With Rock’n’Block, you gain the benefit of our experience and expertise, ensuring your meme coin captures the imagination of your audience.

🚀 Why Choose Us for Your Bitcoin Runes Meme Coin Development Project? 🚀

Choosing us for your meme coin development on Bitcoin means partnering with a team that has a proven track record of excellence and innovation in blockchain technology.

  • 300+ Expert Blockchain Solutions Delivered
  • 15+ Years of Custom Blockchain Development
  • 50+ Innovative Web3 Technology Services
  • 150+ Blockchain Experts
  • Expertise in Token Development

The world of meme coins on the Bitcoin network is dynamic and full of potential. With innovative protocols like The Ordinals and Runes opening up new possibilities for tokenization, now is a great time to explore creating your own meme coin.

Rock’n’Block is here to help you bring your vision to life. Our experienced team of blockchain experts is ready to guide you through every step of the meme coin development process, from concept to deployment!